Among others, Amy Poehler, Jennifer Hudson, Kal Penn, and representatives for Oprah Winfrey, Alicia Keys, and the Funny or Die team offered their influence during a meeting with senior aide Valerie Jarrett and, briefly, President Obama himself. Getty Images (4) On Monday, the first result of that brainstorm hit the Internet: a pro bono Funny or Die spoof featuring Hudson impersonating Scandals political fixer Olivia Pope . The clip shows troubled Washingtonians finding their problems have already been solved by Obamacare. A handful more ads will be released in the coming weeks. But despite two Hollywood-heavy campaign seasons, leading the GOP twice to dub Obama the celebrity president, research is against Team Obamas reliance on advertisements and PSAs featuring stars. Such marketing, with a few exceptions, does worse with viewers across the board, said Jonathan Symonds, executive vice president of marketing for the television analytics company Ace Metrix. Of the 2,000-odd political ads released during the 2012 campaign, the ones for which Team Obama enlisted the help of Sarah Jessica Parker and Vogues Anna Wintour, among other celebrities, were the worst performing, Symonds said. Still, to build a balanced market for Obamacare, the administration needs an estimated 2.7 million Americans between the ages of 18 to 35 to sign up, many of whom arent tuned in to traditional news and have little to no understanding of the laws specifics. Celebrities can drive awareness, and there are not a tremendous amount of creative angles out there for [Obama] and others to talk about implementation of the Affordable Care Act, Symonds said. This is an easy way to say, I can go to this person and have them explain it rather than have a less well-known person explain a complex issue. Thats where the attention-grabbing and shareable ads, aimed at people who use Twitter to follow celebrities rather than track the congressional debacle, can play a role. A lot of people the White House and administration are trying to enroll dont exactly read Politico every morning. A lot of people the White House and administration are trying to enroll dont exactly read Politico every morning, said Ronnie Cho, who served as associate director of public engagement for the White House until last month. Plus, the measure of success is different this time.
Fallen celebrity lawyer busted for choking girlfriend: Prosecutors
back in 1995. It’s unclear why the unidentified victim waited so long to file a complaint. Barbara represented himself at his arraignment on Monday morning, and pleaded not guilty. He was released without bail, and ordered to return back to court on Oct. 7. The once press-hungry lawyer refused to talk to reporters as he left court. He faces up to a year in jail if convicted in the choking case – but he has plenty other legal problems on the horizon as well. Barbara in a mug shot released by Nassau County Police on December 4, 2012. RELATED: FALLEN CELEBRITY LAWYER DOMINIC BARBARA FACES STALKING, BLACKMAIL CHARGES Barbara, who in his heyday drove a Bentley, wore $1,000 suits and was a regular on Howard Stern’s radio show, is currently awaiting trial on charges that he tried to blackmail his wife for $200,000. Prosecutors said he’d vowed to release pictures and videos of her with other men unless she paid up. He was also busted earlier this year for swiping a $1,400 Yves Saint Laurent purse from a Long Island store.